In today's era of rapid development, shoe machine enterprises no longer create value independently, but the interaction between the whole enterprise and consumers can create value together. At the same time, the logic of the value chain of enterprises has changed a lot, and the channel has changed from vertical and flat to network.
At present, the reality of many small and medium-sized manufacturing industry is encouraging. Distribution has become one of the survival methods for the successful development of our manufacturing industry in China, and has become the basic language for enterprises to compete and contend. Enterprises that do not know this language are doomed to be eliminated. On the other hand, most manufacturing companies survive and grow in the margins to fulfill orders with meager profits to achieve company operation, and it is difficult for more and more manufacturers to maintain the profit space to build their own product brands or devote themselves to technology development and quality improvement... The root cause of the pain is how far we are from being a value enterprise.
In the process of enterprise value creation, enterprises and consumers need to play different roles in production and consumption. The products and services of enterprises contain value and are exchanged in the market. Products and services are transferred from producers to consumers, and value creation takes place outside the market. However, with the transformation of the role of consumers, enterprises and consumers are no longer significantly different, and consumers are more and more involved in the process of value definition and creation, so value creation no longer takes place outside the market, but in the market. It can be said that enterprises and consumers are creating value together.
